Project Name: Shanghai Huishang Hometown Catering Management Co., Ltd
Project area: 3000㎡
Project timeline: 2022
Project Introduction:
The hometown of WeChat merchants is a Anhui Cuisine cultural catering brand under Mount Huangshan Tourism Development Co., Ltd., which is committed to promoting Mount Huangshan tourism with food and spreading Huizhou culture with food. At present, the "Hometown of Huizhou Merchants" brand has opened more than 20 Huizhou culture themed restaurants in Beijing, Tianjin, Hangzhou, Hefei, Jinan, Ningbo and other places, and another 6 are under preparation.
Design Notes:
" In an era of scarcity, people focus on absorption and assimilation. In the era of surplus, the problem is how to exclude and reject; . Huizhou culture, as a cultural context that has lasted for thousands of years, embodies a combination of nature and culture, chaos and order, instinct and rationality. The entry of Huizhou merchants' hometown into Shanghai has triggered reflections on lifestyle in this new context.
With Huizhou culture as the base, fully combine Shanghai style culture and China-Chic elements to achieve innovation and integration.
