Project Name: Shanghai Auntie's Office

Project area: 7200 ㎡

Project timeline: 2022

Project Introduction:

Shanghai Auntie is a brand of new-style fresh fruit tea, affiliated with Shanghai Zhenjing Industrial Co., Ltd., with the brand positioning of "Love Fresh Fruit Tea, Drink Shanghai Auntie", focusing on providing young consumers with new-style fresh fruit tea. The trademark was officially applied for in 2013. In 2013, Shanghai Auntie launched an original new product; Freshly brewed Five Grain Tea; After proposing the concept of Wu Gu tea drink, Shanghai Auntie innovatively introduced fruit yogurt into the tea drink track, created the Wu Gu fruit tea series, and promoted innovation in the Wu Gu tea product category.

Design Description:

The wall is coated with white latex paint and Langsheng board, and through the combination relationship and form of materials in the space, the conflict of spatial elements is highlighted layer by layer to interpret the brand's diverse positioning. Wood grain wood veneer, as a decorative element for walls and ceilings, adds a sensory touch to the overall rugged space while simplifying the complexity of the internal structure and ceiling equipment, presenting a striking minimalist design in the space.